Michael LaRocca Named Chairman of the National Corvette Museum Board
Effective January 1, 2026, the National Corvette Museum welcomes Michael LaRocca as the new Chairman of its Board of Directors. Though his title is new, LaRocca’s connection to the Corvette community and the Museum runs deep.
“Corvette is more than performance or design,” said LaRocca. “It’s about people coming together around a shared passion. The National Corvette Museum brings that passion to life.”
LaRocca joined the Board in 2020, shortly after purchasing his first Corvette—a 2019 ZR1. He and his two sons participated in the Build Your Own Engine experience at the Bowling Green Assembly Plant, where he saw firsthand how the Corvette legacy builds lasting memories across generations.
“Being on the assembly line with my kids, building the engine together, was one of the best experiences of my life,” he said.
Focused on Growth, Collaboration, and Legacy
As Chairman, LaRocca brings a thoughtful and focused approach to governance. He emphasizes the importance of strong Board-staff collaboration and a mission-centered strategy for the Museum’s long-term success.
“Our role as a Board is to provide governance, vision, and accountability,” he said. “We empower the Museum’s leadership team to drive innovation and excellence.”
Under LaRocca’s guidance, the Board is prioritizing several strategic goals:
- Encouraging innovation grounded in mission
- Promoting collaboration across Museum entities, including NCM Motorsports Park and NCM Insurance
- Supporting enhanced member engagement and communication
- Strengthening ties with the Bowling Green community
- Championing transparency and trust among Members and stakeholders
Supporting the Museum’s Next Era of Preservation
LaRocca has played a key leadership role in the capital campaign for the Museum’s upcoming 66,000-square-foot Collections Facility, set to open in Fall 2026. His family contributed a lead gift to the project, which will include the Michael LaRocca and Family Atrium as the entry point for all guided tours.
“This project is about protecting Corvette’s legacy while expanding how guests engage with it,” said LaRocca. “We’re building a facility that supports world-class preservation and inspires future generations.”
The new facility will house some of the most historically significant Corvettes and artifacts in the Museum’s collection. It will feature behind-the-scenes tours and dedicated areas for vehicle preservation and artifact conservation.
A Life in Motion with America’s Sports Car
In addition to his role with the Museum, LaRocca is founder of Ready Motorsports, a company dedicated to automotive performance and customer racing. His experience gives him a unique perspective on what drives Corvette owners—from the racetrack to the Museum floor.
“Corvette is a culture, not just a car,” said LaRocca. “And the Museum is the home for that culture. We’re building on a strong foundation, and I’m honored to be part of that journey.”
